{"product_id":"8514-rochester-lilac-flex-fit-cap","title":"New Era 39THIRTY ROC the Lilac Cap","description":"\u003cp data-start=\"151\" data-end=\"429\"\u003eBuilt for everyday wear with a premium feel, the New Era 39THIRTY ROC the Lilac Cap blends performance comfort with Rochester pride. Designed on New Era’s signature flex fit silhouette, this cap delivers a streamlined, contoured look that moves with you — no adjustments needed.\u003c\/p\u003e\n\u003cp data-start=\"431\" data-end=\"717\"\u003eThe front showcases a bold embroidered “ROC” logo elevated with intricate lilac detailing, paying tribute to Rochester’s iconic Lilac Festival. Set against a deep navy crown with complementary seasonal accents, the design strikes the perfect balance between subtle and statement-making.\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"933\"\u003eThe 39THIRTY silhouette features a structured front with a naturally curved visor and stretch-fit construction, creating a secure, comfortable fit that’s ready for all-day wear — from the ballpark to everyday life.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"1019\"\u003eThis is the cap you grab when you want effortless style without sacrificing meaning.\u003c\/p\u003e\n\u003cp data-start=\"1021\" data-end=\"1038\"\u003e\u003cstrong data-start=\"1021\" data-end=\"1038\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1039\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"m5cxkb\" data-start=\"1039\" data-end=\"1088\"\u003eOfficial New Era 39THIRTY flex fit silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"1f5qjql\" data-start=\"1089\" data-end=\"1148\"\u003eStretch-fit design (no closure) for a clean, secure fit\u003c\/li\u003e\n\u003cli data-section-id=\"1jn65mu\" data-start=\"1149\" data-end=\"1199\"\u003eStructured front panels with a contoured crown\u003c\/li\u003e\n\u003cli data-section-id=\"1gekv8k\" data-start=\"1200\" data-end=\"1254\"\u003ePre-curved visor for a classic, ready-to-wear look\u003c\/li\u003e\n\u003cli data-section-id=\"61fpg6\" data-start=\"1255\" data-end=\"1298\"\u003eNavy base with lilac-inspired detailing\u003c\/li\u003e\n\u003cli data-section-id=\"bm4w4l\" data-start=\"1299\" data-end=\"1345\"\u003eEmbroidered “ROC” logo with floral accents\u003c\/li\u003e\n\u003cli data-section-id=\"17kyqo5\" data-start=\"1346\" data-end=\"1386\"\u003eLightweight, breathable construction\u003c\/li\u003e\n\u003cli data-section-id=\"tm2lnn\" data-start=\"1387\" data-end=\"1438\"\u003eOfficial Minor League Baseball licensed product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1440\" data-end=\"1640\"\u003e\u003cstrong data-start=\"1440\" data-end=\"1456\"\u003eWhy It Hits:\u003c\/strong\u003e\u003cbr\u003eComfort meets culture. The 39THIRTY ROC the Lilac Cap is built for fans who want a clean, athletic fit with a strong connection to Rochester’s identity — easy to wear, hard to ignore.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S\/M","offer_id":40891296088193,"sku":"400064900348","price":30.0,"currency_code":"USD","in_stock":true},{"title":"M\/L","offer_id":40891296120961,"sku":"400064900349","price":30.0,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":40891296153729,"sku":"400064900350","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/3776\/4993\/files\/bg-removed_b3a9872e-75e2-4963-827f-931dc7e53eab.webp?v=1790128334","url":"https:\/\/milbshop.com\/products\/8514-rochester-lilac-flex-fit-cap","provider":"MiLB Shop","version":"1.0","type":"link"}