{"product_id":"new-era-9seventy-stretch-snap-roc-the-lilac-cap","title":"New Era 9SEVENTY Stretch Snap ROC the Lilac Cap","description":"\u003cp data-start=\"161\" data-end=\"493\"\u003eCelebrate Rochester in full bloom with the New Era 9SEVENTY Rochester Lilac Edition Stretch Snap Cap — a premium fusion of performance fit and local identity. Designed with a structured navy crown and soft pink visor, this cap brings the iconic Lilac Festival energy to life through elevated detailing and modern New Era innovation.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"802\"\u003eThe front embroidery features a bold arched “ROCHESTER LILAC EDITION” wordmark, accented with a vibrant pink “R” intertwined with detailed lilac florals — a direct nod to one of the city’s most beloved traditions. Every stitch is sharp, dimensional, and built to stand out both in-stadium and on the street.\u003c\/p\u003e\n\u003cp data-start=\"804\" data-end=\"1081\"\u003eBuilt on New Era’s 9SEVENTY silhouette, this cap delivers the perfect hybrid fit — combining structured front panels with a flexible stretch sweatband and adjustable snapback closure. The result is a secure, comfortable fit that adapts to you, making it ideal for all-day wear.\u003c\/p\u003e\n\u003cp data-start=\"1083\" data-end=\"1244\"\u003eWhether you're at Innovative Field, walking Highland Park during peak bloom, or elevating your everyday fit, this cap represents Rochester pride at its cleanest.\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1263\"\u003e\u003cstrong data-start=\"1246\" data-end=\"1263\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1264\" data-end=\"1640\"\u003e\n\u003cli data-section-id=\"19psuyj\" data-start=\"1264\" data-end=\"1317\"\u003eOfficial New Era 9SEVENTY Stretch Snap silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"1jizqno\" data-start=\"1318\" data-end=\"1360\"\u003eStructured crown with pre-curved visor\u003c\/li\u003e\n\u003cli data-section-id=\"bm1er8\" data-start=\"1361\" data-end=\"1418\"\u003eNavy crown with contrasting pink visor and top button\u003c\/li\u003e\n\u003cli data-section-id=\"11zkwgm\" data-start=\"1419\" data-end=\"1490\"\u003eEmbroidered “ROCHESTER LILAC EDITION” graphic with floral detailing\u003c\/li\u003e\n\u003cli data-section-id=\"ve39i9\" data-start=\"1491\" data-end=\"1533\"\u003eStretch sweatband for enhanced comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1a31pqa\" data-start=\"1534\" data-end=\"1588\"\u003eAdjustable snapback closure for a customizable fit\u003c\/li\u003e\n\u003cli data-section-id=\"tm2lnn\" data-start=\"1589\" data-end=\"1640\"\u003eOfficial Minor League Baseball licensed product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1642\" data-end=\"1847\"\u003e\u003cstrong data-start=\"1642\" data-end=\"1658\"\u003eWhy It Hits:\u003c\/strong\u003e\u003cbr\u003eThis isn’t just a cap — it’s a seasonal identity piece. Designed to connect culture, community, and style, the Lilac Edition is built for fans who want more than merch — they want meaning.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"EACH","offer_id":40891286126721,"sku":"AG277","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/3776\/4993\/files\/bg-removed_63377e38-079e-4c6d-afbc-61da3e179285.webp?v=1790128221","url":"https:\/\/milbshop.com\/products\/new-era-9seventy-stretch-snap-roc-the-lilac-cap","provider":"MiLB Shop","version":"1.0","type":"link"}