{"product_id":"the-lilac-fitted-cap","title":"New Era 59FIFTY ROC the Lilac Cap","description":"\u003cp data-start=\"155\" data-end=\"457\"\u003eRooted in Rochester pride and built on New Era’s most iconic silhouette, the 59FIFTY ROC the Lilac Cap is a statement piece that blends heritage, precision, and seasonal identity. This fitted cap delivers a clean, structured look with elevated detailing inspired by the city’s signature Lilac Festival.\u003c\/p\u003e\n\u003cp data-start=\"459\" data-end=\"769\"\u003eThe crown features a bold embroidered “ROC” mark, brought to life with intricate lilac floral accents that add depth, texture, and local storytelling to a timeless design. Set against a deep navy base with complementary lilac-inspired tones, this cap is engineered to stand out without sacrificing versatility.\u003c\/p\u003e\n\u003cp data-start=\"771\" data-end=\"1095\"\u003eConstructed in the classic 59FIFTY fitted profile, this cap offers a true, locked-in fit with a flat visor and high-structure crown — the gold standard for on-field authenticity and streetwear appeal. Every detail, from the precision embroidery to the balanced color palette, is designed to meet New Era’s highest standards.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1238\"\u003eWhether you're at the ballpark, in the city, or building out a premium headwear rotation, this is Rochester culture in its most refined form.\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1257\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1258\" data-end=\"1594\"\u003e\n\u003cli data-section-id=\"7skq3l\" data-start=\"1258\" data-end=\"1304\"\u003eOfficial New Era 59FIFTY fitted silhouette\u003c\/li\u003e\n\u003cli data-section-id=\"1o5aobg\" data-start=\"1305\" data-end=\"1346\"\u003eStructured high crown with flat visor\u003c\/li\u003e\n\u003cli data-section-id=\"olgykh\" data-start=\"1347\" data-end=\"1394\"\u003eFitted sizing for a precise, locked-in feel\u003c\/li\u003e\n\u003cli data-section-id=\"61fpg6\" data-start=\"1395\" data-end=\"1438\"\u003eNavy base with lilac-inspired detailing\u003c\/li\u003e\n\u003cli data-section-id=\"bm4w4l\" data-start=\"1439\" data-end=\"1485\"\u003eEmbroidered “ROC” logo with floral accents\u003c\/li\u003e\n\u003cli data-section-id=\"1ypzw6l\" data-start=\"1486\" data-end=\"1542\"\u003ePremium construction with authentic on-field styling\u003c\/li\u003e\n\u003cli data-section-id=\"tm2lnn\" data-start=\"1543\" data-end=\"1594\"\u003eOfficial Minor League Baseball licensed product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1596\" data-end=\"1810\"\u003e\u003cstrong data-start=\"1596\" data-end=\"1612\"\u003eWhy It Hits:\u003c\/strong\u003e\u003cbr\u003eThe 59FIFTY ROC the Lilac Cap isn’t just part of the collection — it’s the flagship. A clean, elevated take on Rochester identity that merges sport, style, and seasonality into one essential piece.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"6 7\/8","offer_id":40891296972929,"sku":"400064900336","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7","offer_id":40891297005697,"sku":"400064900337","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/8","offer_id":40891297038465,"sku":"400064900338","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":40891297071233,"sku":"400064900339","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":40891297104001,"sku":"400064900340","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":40891297136769,"sku":"400064900341","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":40891297169537,"sku":"400064900342","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":40891297202305,"sku":"400064900343","price":38.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":40891297235073,"sku":"400064900344","price":38.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":40891297267841,"sku":"400064900345","price":38.0,"currency_code":"USD","in_stock":true},{"title":"8 1\/8","offer_id":40891297300609,"sku":"400064900346","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/3776\/4993\/files\/bg-removed_f495a999-b1f7-4525-b22a-e00441af721a.webp?v=1790128340","url":"https:\/\/milbshop.com\/products\/the-lilac-fitted-cap","provider":"MiLB Shop","version":"1.0","type":"link"}